Free PDF Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics, by Marshall Sponder
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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics, by Marshall Sponder
Free PDF Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics, by Marshall Sponder
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About the Author
Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).
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Product details
Paperback: 336 pages
Publisher: McGraw-Hill Education; 1 edition (December 13, 2013)
Language: English
ISBN-10: 0071824499
ISBN-13: 978-0071824491
Product Dimensions:
7 x 1.2 x 11.3 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
25 customer reviews
Amazon Best Sellers Rank:
#1,311,334 in Books (See Top 100 in Books)
As expected
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I have known Marshall for almost a year now, and had the privilege of meeting with him while he was writing this book to share my thoughts and experiences. As I've written already about the book "It's not enough just to listen to or monitor online voices anymore. The challenge of separating the influential signals from noise in the cacophony of voices across social and online communities is too hard to do manually or with traditional monitoring tools. Sponder's book makes compelling arguments for why listening intelligence matters and why marketing forevermore is becoming a blur of science and art, with measurement, analytics, and marketing intelligence having an increasingly critical role within the CMO's suite and boardroom."I strongly recommend this book for anyone looking for a practical / tactical guide to critical area of analytics.And if you are marketing,take Marshall's words to heart "Marketing [will take over] PR, and analytics will take over both" and read this book!Gary LeeCEO, mBLAST[...]"Use mPACT to find, listen to, and measure the voices impacting your market. "
The book is a great starting point if someone wants to know what is on the market at the moment.One of the true values for me is the methodology behind each tool/profile. These parts of the book made me think about the same issue/topic from a different prospective - which is a lead to new solution.Behind each tool is a lot of hours of research and thinking - this book lets you tap right into it!Also it helps to manage expectations from the product or analysis. Understanding how the results gathered helps you to ask right questions - therefore you will be able to find quality data.I can see myself reading it or parts of it a few times - there are plenty of 'gold nuggets' there!@vesna1313, Larisa Ishchenko
Marshall is one of the premier thinkers on Social Analytics - his book Social Media Analytics has helped my firm deepen our knowledge about the discipline, and create solid processes around how to approach, design and use social analytics to drive business results. The book helped us discover new tools and update our measurement frameworks - it is a must-read for everyone who claims to use social media for business value.
This book is informative and great techniques relating to analytics.
To the point and concise information to get anyone started in the field of social media strategy. I was able to use the book in developing social media program related materials for my organization
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